‘The $12 Million Stuffed Shark’

books

How can one who thought a work of art is a blend of uniqueness, beauty, innovation, excellence and mastery of technique digest that the value of contemporary art has more to do with branding, publicity and the social status it provides than with any of the other qualities?

As a first contact with the economics of the art world this book is quite shocking and it makes me think the reasons why I really enjoyed Damien Hirst’s exhibition at Tate Modern last year. Was it so because of its originality and innovative approach towards sculpture and painting and because I find the spot paintings an aesthetically perfect graphic design? Or was it so because it was a high-profile show in a branded museum that assures you that what you are seeing is art?

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